Recent research from Western University’s National Centre for Audiology explored how location and background noise influence hearing aid users’ preferences in socially involved conversations. 

Using Ecological Momentary Assessment (EMA) methods, researchers collected feedback on how different technology levels performed in everyday settings where users were actively engaged in conversation.

The study found that mid-to-premium level hearing aid technology was consistently preferred over the basic level in a range of social environments, including indoor settings (both at home and away) and outdoor spaces with background speech noise. 

These findings suggest that the ability to optimize listening in conversation – especially in noisy environments – is a key factor in hearing aid preference. They reinforce Unitron’s commitment to delivering superior experiences through technology. Advanced signal processing capabilities help users hear speech more clearly regardless of background distractions, making it easier to communicate wherever they are.

Advanced technology is an important consideration for hearing care professionals when recommending hearing solutions to help users stay engaged and connected in the moments that matter.

Read the full article here: https://www.frontiersin.org/journals/audiology-and-otology/articles/10.3389/fauot.2024.1430992/full