The Blu platform provided another opportunity for evolution of our three RIC hearing instruments with advancements in aesthetics, comfort and ease of use. We’ve taken what we learned from our Discover and Discover Next designs, and improved on them again.
Aesthetics
Appearance in the hand is an important factor when clients are presented with hearing instruments for the first time. This is the first impression of device quality and discretion. In this moment, clients judge their investment in the quality of the hearing instruments, and try to imagine themselves wearing the hearing instruments. The high quality look of the Blu instruments is characterized by the flawless finish with G2 curvatures, which allow the instruments to appear as if carved from a single piece. The newly designed multi-function control is integrated into the top of the instruments, for a modern, seamless, premium appearance.
Instrument size and discretion is important, especially for new wearers. The new Blu RIC styles have been designed for a narrower appearance. The slimmer profile on the top of the instrument is achieved by sculpting the shell inwards from the top, helping reduce the overall size of the instrument. Tucked behind the ear, the slimmer profile decreases the visible area for a more discreet appearance. (figure 1).