Doing something to improve your quality of life should feel amazing – but your clients usually aren’t so excited about the idea of buying hearing instruments. In fact, more than a third of newly-diagnosed clients with hearing loss won’t make a purchase at all.¹

They’re also bringing high expectations to the table, so it’s crucial that a hearing solution looks, feels and, most importantly, sounds great right from the start. Make an amazing first impression with SoundCore^TM  – a highly intelligent signal processing system that provides the natural listening experience clients want starting at the first fit.

Available on our Discover platform, SoundCore combines four powerful technologies to provide a human-like listening experience. SoundNav 3.0, Sound Conductor, Spatial Awareness, and SpeechPro all work together to help people hear more clearly and comfortably in every conversation, in every environment.

See how it all comes together for more natural, comfortable sound.

The most natural listening experience happens when hearing instruments automatically respond to the current acoustic environment – with no manual adjustments required. Typically, people with age-related hearing loss want to hear like they did when they were younger. This means our hearing instruments must be able to recognize, classify, and adjust to sounds as effectively as a younger, normal hearing listener. We’ve been using machine learning – a branch of artificial intelligence – to train SoundNav 3.0 to classify sounds as effectively as a 20-year-old person with normal hearing. And after ten years, nobody does it better than us.

When sounds enter the hearing instruments, SoundNav intelligently classifies them into 7 key listening environments: quiet, conversation in quiet, conversation in a small group, conversation in a crowd, conversation in noise, noise, and music. Because the places clients work and play are often complex, SoundNav dynamically combines these environments to create thousands of possible combinations – allowing the hearing instruments to seamlessly adjust as the soundscape changes.

Even music sounds amazing. In some hearing instruments, technology that’s optimized for speech falls flat when it comes to the richness and complexity of music. But because music is a dedicated environment in SoundNav, clients can enjoy an immersive experience that recaptures the pleasure of their favourite songs – and the settings can even be personalized to suit their preferred genres.

Next, Sound Conductor uses information about the environment to dynamically balance three features to reduce unwanted and distracting background noise, providing excellent quality and comfort and making speech clearer and easier to follow.

• Speech enhancement increases the volume of voices, making it easier to hear people talking.
• Noise reduction dials down distracting background noise to make listening more comfortable.
• Directionality helps hearing instrument wearers know where sounds are coming from.

While some hearing instruments affect crucial cues about where sound is coming from – when and how it enters the ears – Spatial awareness on our hearing instruments helps put sounds in their place. Using a 4-microphone strategy, this feature acoustically separate sounds so clients can more accurately perceive their source.  

Conversations can be hard to follow, especially in noisy environments. And your clients don’t want to miss a thing. Our most advanced feature, SpeechPro, reduces listening effort and improves speech perception so your clients can converse with confidence even in challenging listing environments.

It starts with Speech Locator, which uses the microphones in both hearing aids to determine where speech is coming from. Then, Speech Focus directs the focal area towards the speech and dynamically adapts to its source.

And by adjusting the amplification in each ear, Spatial Speech restores those subtle localization cues – a feature not available in directional microphone systems until now.

With Bluetooth, clients can wirelessly stream video, music, audiobooks and podcasts to both of their hearing instruments from any device – no additional accessories needed. When streaming media is detected, MediaNav automatically classifies the sound as either music or speech and adjusts the sound accordingly to offer an optimized experience.

And with the push of a button, your clients can take calls hands-free from their choice of smartphone – ­to both ears.

With SoundCore’s powerful combination of features, clients will enjoy stellar sound performance that helps them hear what truly matters.