Kitchener, ON | SEPTEMBER 14, 2022 - Extending the Blu line of hearing aids, Unitron announces the official launch of its Insera™ ITE (In-the-ear) hearing aids, powered by Blu. The Insera family offers flexibility and personalization through a range of choices in size, functionality and features based on individual needs and preferences.

Every person is different, which means every ear is different.  Unitron’s Insera ITE hearing aids offer the latest in sound performance, connectivity and personalization and are easy to wear with glasses and masks. Unitron’s Insera ITEs offer Unitron technology in a discreet style so wearers can live their best life – no matter what the day brings.

Hearing aid wearers can be confident knowing their HCPs (Hearing Care Professionals) understand their hearing needs thanks to Log It All, one of Unitron’s Performance Tracking Experience Innovations. Log It All Captures critical real-time data which enables HCPs to provide recommendations to clients more clearly based on their real-world listening lifestyle. Log It All is available for all hearing aids on the Blu platform, including the new Insera devices.

“Unitron is excited to deliver our most personalized hearing experience yet. Our 312 wireless model features connectivity to Bluetooth-enabled devices, including the Remote Plus app, offering wearers a personalized experience,” says Unitron Product Manager Samson Berhane. “There is no one size fits all approach to hearing and Insera ITEs are custom designed to fit many ears and powerful enough to keep up in many lifestyle adventures. The advanced Blu platform is now complete with ITEs that allow for a truly customized approach that includes both form and function.”

The fully connected Insera B-312 features Made For All direct connectivity and the great connectivity features available on the Blu platform, including our Experience Innovations. Unitron’s Experience Innovations  allows HCPs to provide enhanced support and an improved listening experience for wearers.

  • Quick and efficient remote adjustments directly from the HCP to their client.
  • Utilizing Coach, wearers can access app-based coaching to help guide and optimize the hearing journey.
  • HCPs benefit from Unitron’s Ratings feature. Ratings captures real-time data and comments alerting HCPs on their client’s success and struggles. Another unique Experience Innovations feature available on Insera.

In today’s digital-led world, listening experiences help us stay connected. And thanks to Made For All connectivity on the Blu platform, it is easy for hearing wearers to stay connected to their favorite devices. Hearing Care Professionals agree that the Blu platform provides easy personalization so clients can hear how they want, when they want – and now these personalization features are available in an ITE.

Insera ITEs on the Blu platform. Designed to be discreet, custom made for every ear.

For more information on the new Insera ITE product line, please visit

At Unitron, we empower people with life-enhancing hearing experiences that fit seamlessly into their world. Our sound performance technology, Experience Innovations, and intuitive design work perfectly together for unmatched personalization and optimization. Because everyone deserves to Love the experienceTM. For more information, visit 


*Stöcklin, R. (2021). Market Research ID4503