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Unitron news

Sep 03, 2014
Unitron delivers natural sound for all

Shine™ Rev puts best-in-class features within everyone’s reach


September 03, 2014 – Kitchener, Ontario, Canada – Unitron introduces Shine™ Rev, the newest family of entry level hearing instruments that delivers the most natural sound in its class. Powered by Era™, Shine Rev’s best-in-class features work together to increase listening comfort and speech clarity. Shine Rev also offers a new fast fitting option using Unitron TrueFit™ software, plus more choice with a wide array of discreet and powerful styles.


Signature features work together
Shine Rev signature features work in harmony to provide natural sound, and greater performance, comfort and clarity in everyday situations:


  • AutoMic™ - works continuously in quiet environments in omni directional mode for comfort and sound awareness, switching to adaptive or fixed directional mode when noise is detected, for greater comfort that still maintains audibility
  • Noise reduction – works hand-in-hand with AutoMic to further suppress distracting sounds
  • Speech enhancement - complements AutoMic and noise reduction to enhance speech clarity and comfort
  • AntiShock™ - Unitron’s award-winning feature instantly softens sudden harsh sounds, like clattering dishes, while preserving speech clarity

A great fitting experience
Shine Rev ensures a positive first fit experience, thanks to both the Automatic Adaptation Manager and new enhancements to Unitron TrueFit fitting software. Automatic Adaptation Manager overcomes new patient resistance to amplification by gently transitioning them to the amplification that will provide long-term optimal speech understanding.


A new fast fitting option in Unitron TrueFit guides fitters through six quick steps on one screen, for a happy patient experience and successful first fit.


Sensitive to unique regional speech characteristics

Shine Rev is ideal for the global market not only for its affordability, but its regionally sensitive fitting defaults.


Says André de Goeij, Unitron’s Director of Product Management, “Shine Rev is distinctive because it is so well aligned with the needs of a global market. It brings together an exceptional feature set and puts these technologies and the resulting patient benefits within everyone’s reach.”


The Shine Rev line-up includes a full range of BTE and custom styles, including options for severe hearing losses.


Shine Rev will be available in September 2014 in India, with other countries soon to follow. Please contact your local representative for availability in your market.


About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at

Tracy Phillips
Corporate Media Relations
(519) 895-0100 ext. 2121

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