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Unitron news

Oct 14, 2014
Unitron Expands Industry-First Flex Program Ahead of EUHA Congress

Improvements bring greater efficiency and transparency
to patient care

October 14, 2014 - Kitchener, Canada – Unitron, a global innovator of advanced hearing solutions, is expanding its industry-first FLEX™ program to make the best first fit experience even better for patients while allowing clinicians to better track the results of hearing aid trials.

Highlights of the expanded program include FLEX:tracker, which allows clinicians to easily and efficiently track hearing aid trials using Unitron’s TrueFit™ fitting software. FLEX:TRIAL™ allows hearing healthcare professionals to send patients home with free trial hearing instruments, so they can experience the recommended amplification in their own environments. And for patients already using Unitron hearing instruments, FLEX:UPGRADE™ permits instant in-clinic technology upgrades as hearing needs change.

Since it was introduced, the FLEX™ program has been widely adopted throughout Europe, with thousands of hearing healthcare professionals using FLEX:TRIAL on a regular basis. In Germany, for example, according to a recent global independent study of the clinical and business impacts of the FLEX™ program, 78 per cent of hearing healthcare professionals report using FLEX:TRIAL with the majority of their patients. The same survey also shows that as a result of the program, a majority of Unitron’s customers also report a better patient experience, reduced returns, faster acceptance and an increase in hearing instrument purchases, often at a higher technology level.

With FLEX:TRIAL alone, more than 80 per cent of hearing healthcare professionals achieved an improved customer experience and higher sales percentages when the flexibility of trial was introduced into the consultation process. Full details of the FLEX program can be found at:

In addition to showcasing new FLEX program functionalities, Unitron will be featuring new software and product demonstrations at the 59th International Congress of Hearing Aid Acousticians in Hanover, Germany, on October 15-17, 2014. Visitors to the Unitron booth can experience:


  • Moxi™2 Pro demonstration – a three-screen demo highlighting the sound quality of Unitron’s next generation Pro technology and Automatic Program in multiple listening environments
  • Patient display screens that enhance the Unitron TrueFit fitting experience
  • An affordable new product on the Era platform, the Shine™Rev line-up, offered in a full range of BTE and custom styles
  • uHear™ v2.0, an updated version of an iPhone/iPod based app that allows for in-home hearing evaluation; the world’s most widely downloaded and used hearing test



About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at



Tracy Phillips
Corporate Media Relations, Unitron
+1 519 895 0100 ext 2121

                   Alex Mangiola
Pilot PMR
+1 416 462 0199 ext 221

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