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Unitron news

Oct 08, 2014
Unitron Establishes Company Office in São Paulo, Brazil

Pursues greater customer intimacy and market expansion



October 08, 2014 - Kitchener, Canada – Pursuing significant opportunities for market expansion, as well as the benefits of working directly with its Brazilian long-time customer base, after a period of about 20 years working in the Brazilian market in partnership with a distributor, Unitron, a global company in advanced hearing solutions, has opened a new office in Sao Paulo, Brazil.


“So much of what we do today is focused on helping our customers realize growth within their hearing healthcare practices,” said

Jan Metzdorff, President at Unitron. “Establishing a company office will not only allow us to grow our share of the Brazilian market, but will strengthen our position to support existing customers in their pursuit of business success.”

The Unitron team in Brazil will led by Luiz Eringer, an industry expert who has been working within the Sonova Group since 2005.

“Brazil is an important and underserved market,” said Luiz Eringer, General Director of Sales, Unitron Brazil. “Currently, only one in 20 people with hearing loss wears a hearing aid in our country. This is four times lower than the average rate in Europe or North America. There is much work to do to ensure Brazilians get the hearing help and support they need.”

With the addition of the São Paulo, Brazil, Unitron now has 22 offices around the globe with distribution in more than 70 countries.


About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 70 countries. For more information, please visit us on the web at

Tracy Phillips
Corporate Media Relations
+1 519 895 0100 ext 2121

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