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Mar 17, 2015
Unitron’s new North platform takes ground-breaking approach to the variability of conversation

North brings patients closer to natural hearing and addresses number-one desire: understanding conversations in a wide range of situations


March 17, 2015 – Kitchener, Canada – Unitron, a global innovator of technologically advanced hearing solutions, today announced the launch of North, its ground-breaking sound processing platform that can distinguish between different types of conversation.


North’s SoundNav technology automatically identifies and classifies seven distinct environments, four focused specifically on conversation. (To learn more about the North platform, please visit www.unitron.com/north) “Conversations don’t just occur in quiet or in noise, and background noise can vary greatly depending on whether you are in small groups, at large events, in the car or on the street,” said Dr. Don Hayes, Director of Clinical Research, Unitron. “The new platform technologies work in harmony so patients automatically experience the best speech understanding – along with natural sound quality - in the widest variety of situations.”


Concurrent with the North launch, Unitron introduces a new generation of its popular receiver-in-canal (RIC) Moxi™ hearing instruments. The all-new Moxi Fit continues the tradition of Moxi design excellence with a fluid new look, giving patients the perfect combination of style and functionality with a 312 battery, push button and telecoil.  Moxi Fit joins Moxi Kiss and Moxi Dura, all available in five technology levels and all built on the North platform.


The new Moxi hearing instruments on the North platform are fully integrated with Unitron’s industry-leading FLEX:TRIAL™ program, which lets hearing healthcare professionals send patients home with free trial hearing instruments, and FLEX:UPGRADE™, which facilitates in-clinic technology upgrades as hearing needs change.  


The North, Moxi and FLEX™ combination become an even more compelling solution with the introduction of Log It All, an industry first data logging feature that captures and displays a patient’s experiences with their hearing instruments across seven environments regardless of technology level. This gives hearing healthcare professionals the ability to measure the performance of hearing instruments in everyday use - as well as during trial and upgrade situations - and explain the benefits of different technology levels in a personal way.   


“North, Log It All and FLEX work together to empower hearing healthcare professionals to offer better listening with a focus on conversations, better insights into how the technology is performing in the real world, and risk-free hearing instrument trial and upgrade solutions,” said Jan Metzdorff, President at Unitron. “These are transformative innovations that will help to continue to build trust, increase patient confidence and help foster long-term loyalty between patients and their hearing healthcare providers.”



About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.



Tracy Phillips


+1 519 895 0100 ext. 2121


Robert Furtado

Pilot PMR

+1 416 462 0199 ext. 222

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