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Apr 28, 2015
Unitron’s Moxi™ Fit Wins 2015 Red Dot Product Design Award

Company takes home third international design award for the forward-thinking Moxi product line

 

Kitchener, Canada – April 28, 2015 – Unitron, a global innovator of advanced hearing solutions, today announced that its intuitive, functional and elegant new Moxi(TM) Fit has earned the prestigious Red Dot Award: Product Design 2015. The award marks the third major international design award for the Moxi product family.

 

Celebrating its 60th anniversary this year, the Red Dot Product Design Award is among the world's largest and most distinguished design competitions. To mark this special anniversary a "star studded" jury of international design experts evaluated 4,928 entries in 31 product categories from 56 countries. The jury included Danish fashion designer David Andersen, German materials expert Dr. Sascha Peters, Wen-long Chen, CEO of the Taiwan Design Center, Malaysian-born star designer Jimmy Choo, German product design icon Professor Werner Aisslinger, and tangerine founder Martin Darbyshire. The jury was charged with rewarding innovation, functionality, ergonomics, durability and ecological compatibility, among other criteria.

 

Moxi Fit combines style with intuitive functionality to give hearing instrument wearers control in a compact, comfortable and luxurious design. Its smooth, luminescent finish impresses in the hand while its fluid lines and small, contoured form wraps comfortably around the natural curve of the ear, and allows for the more discreet color to show when worn.

 

 

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Moxi Fit features intuitively functional components that improve product handling. Wearers can easily control volume or select programs with the push of a button. Based on extensive user experience and ergonomic response testing, the location and shape of the button allow for intuitive use, even by people with dexterity challenges. The battery door is simple to operate and right/left markers are easy to identify. For clinicians, the programming port is easy to access and receiver wires are simple to install.

 

"As with all our product design, our goal with Moxi Fit was to remove patient barriers, specifically through Moxi's established reputation for style, comfort and easy functionality," said Andre de Goeij, Unitron's Director of Product Management and Product Marketing. "It is a testament to our user-centric design philosophy that Moxi Fit was recognized for achieving that rare feat of providing intuitive user control without compromising size or beauty."

 

Moxi Fit follows in the award-winning footsteps of Unitron’s Moxi™ Kiss, which won both the Red Dot Award for Product Design in 2014, and the 2014 iF product design award.

 

 

 

About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

 

Contacts:

Unitron

Tracy Phillips

Corporate Media Relations

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

 

OR

 

Pilot PMR

Alex Mangiola

+1 416 462 0199 ext. 221
alex.mangiola@pilotpmr.com

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