Refined and intelligent design puts Unitron’s hearing instrument on the world stage
February 5th, 2014 - Kitchener, Canada – Unitron, a global innovator of advanced hearing solutions, is pleased to announce that its Moxi™ Kiss hearing instrument has won an internationally recognized iF product design award 2014.
For 60 years, the iF product design award has been an internationally recognized label for award-winning design, and the iF brand has become a symbol for outstanding achievements in design. Moxi Kiss was selected as one of this year’s winners out of more than 3,200 entries by a jury of experts and renowned designers from all over the world, who evaluated each submission against such criteria as design, quality, finish, choice of materials, degree of innovation and more.
Released to market in March 2013, Moxi Kiss is the first step in a design evolution for Unitron’s hearing instruments that will ultimately play out over many years. While the Moxi Kiss product was still on the drawing board, Unitron’s product design teams worked with industry-leading designers to study advanced industrial design trends and establish an all-encompassing framework that expresses Unitron’s brand essence, and the function and personality of its product families. This industrial design language was instrumental in forming Moxi Kiss’ organic, fluid form.
“Moxi Kiss is designed to be as intelligent as it is beautiful,” says Ara Talaslian, Vice President of Research & Development, Unitron. “The hearing instrument’s outer shell was meticulously designed, including precision of the tooling to the micron level and a G2 curvature to ensure a luxurious finish. Advances in mechanical design ensure Moxi Kiss’ internal functionality upholds Unitron’s commitment to high fidelity natural sound, providing wearers a high degree of listening comfort even in the most difficult noise environments.”
In a recent survey, Unitron customers from several key countries gave Moxi Kiss high marks for satisfaction specifically for comfort on the ear; overall design and shape; and high quality look and feel.
“We are very proud to have Moxi Kiss recognized with an iF product design award. To be selected amongst a field of thousands is indeed an honour, and a clear recognition of our team’s focused commitment to creating both an aesthetically pleasing and highly functional hearing instrument,” says Jan Metzdorff, President, Unitron. “When we created Moxi Kiss, our goal was to design a hearing instrument that wearers would rate as stylish, discreet and comfortable, and hearing healthcare providers would be proud to represent. I believe we have succeeded in achieving those goals; Moxi Kiss is beautiful in form, powerful in performance, and now, award-winning on the world stage.”
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com/us.
Ann Marie Lang
Corporate Media Relations
(519) 895-0100 ext. 2104