KITCHENER, ON | March 31, 2022 – Unitron, a Canadian hearing aid manufacturer with worldwide operations, is excited to announce that it has won the “Red Dot: Product Design 2022” award for its Stride-B-UP hearing aid, the 8th Red Dot win since 2014.

An industry leader in design, the Stride B-UP hearing aid is Unitron’s smallest, lightest Ultra Power BTE ever, featuring a sleek profile, seamless connectivity and an easy-to-find and press multi-function button.

“This tremendous recognition, our 8th Red Dot award since 2014, is deeply meaningful to Unitron,” says Nicola McLaughlin, Unitron, Director HI Business. “Winning this prestigious award really amplifies for us the importance of empowering our clients to live life to the fullest with hearing aids designed for life. This is what drives us to develop smart and connected hearing solutions.”

Unitron’s powerful Stride B-UP hearing aid offers the latest technology, advanced connectivity and a user-centric design for clients with severe-to-profound hearing loss. 

“Stride-B-UP is redesigned for ease of use and smaller size with our clients in mind,” says Samson Berhane, Unitron, Product Manager. “This new sleek design features a multi-function button with raised profile for increased tactility and offers direct streaming from cell phones and other digital devices, which means our clients experiencing severe-to-profound hearing loss are no longer limited by older technology lacking in style and connectivity.”

Stride-B-UP is Unitron’s 2nd hearing instrument on the Blu platform to win a Red Dot award for design. Unitron is proud of it’s legacy of design and Stride-B-UP exemplifies that fact with it’s sleek style, user-friendly functionality and Ultra Powered sound performance.

The Red Dot Award, which dates to 1955, is an internationally recognized distinction, celebrating excellence in product design. This marks the 8th time Unitron has received the Red Dot Award for its smart hearing instruments, showcasing a design philosophy focus on beautiful aesthetics, comfort and intuitive functionality. The international Red Dot jury is made up of 40 independent design experts, educators and industry journalists who review thousands of submissions annually from manufacturers and product designers around the world. Products are evaluated based on quality, performance, degree of innovation and ecological compatibility.

About Unitron

Unitron is part of the Sonova family, the leading global provider of innovative hearing solutions. Unitron’s legacy is our design philosophy that keeps hearing device wearers at the center of the innovation process. We design our hearing instruments to be easy to use, comfortable and the best looking in the industry.